LinkedIn has the potential to help you boost your business development & marketing efforts, sales and growth exponentially.
With a wealth or prospective contacts across a range of services and industries; LinkedIn can be the platform your business needs to rise to the next level.
It may have a huge array of benefits but if you don’t know how to properly use LinkedIn to your advantage then it may be a massive missed opportunity. Unless you know the secrets to its potential, you may never access the array of benefits LinkedIn can provide. This is why our LinkedIn training courses are so important; you can learn how to unlock the success of a focused LinkedIn strategy, that will drive your business development and marketing results.
The unlikely hero
The key to unlocking LinkedIn may be much simpler than you think.
CRM is often overlooked and underused, but a well cultivated customer relationship management system can really help you to make the most of LinkedIn. If you neither have a CRM or the ability to export your contacts, then you are not leveraging the true potential of LinkedIn.
LinkedIn connect millions of users around the world and when you first begin to use it for your own business you need the ability to manage all your relationships. By combing a CRM system with your LinkedIn strategy you will be maximising control and effectiveness.
Don’t just take our word for it
At LSS we understand the important link between a good CRM and a successful LinkedIn strategy. Our LinkedIn workshops across Edinburgh, Glasgow, London, Slough, Guildford, Croydon and Brighton emphasise the importance on combining the platform with a CRM system.
However, don’t just take our work for how important CRM is. Best-selling author and world renowned marketing expert Jeb Blount is also a huge advocate of a healthy and looked after CRM.
In his book, Fanatical Prospecting, Jeb dedicates a chapter on the importance of CRM and warns of the dangers of neglecting it. Jeb warns: “inattention to detail causes the value and integrity of the database to be undermined, leaving salespeople struggling to set appointments and engage the right prospects, at the right time, with the right message because they don’t know who to call”.
In this chapter on CRM, Jeb details just how important looking after your CRM is- keeping it up to date and adding to it after every call and interaction with prospects in order to create a “goldmine” of a database. His philosophy on CRM is simple: “Put every detail about every account and every interaction with every account and contact in your CRM. Make good, clear notes. Never procrastinate. Do not take shortcuts. Develop the discipline to do it right first time and it will pay off for you over time”.
I thoroughly recommend Jeb’s book ‘Fanatical Prospecting’
LSS LinkedIn training focuses on the importance of a good CRM in combination with a LinkedIn strategy to fully reap the benefits this digital platform has to offer. Combining the two will help you accelerate the full potential of LinkedIn.
So which system to LinkedIn Success Systems use? We use Pipedrive. However there are many out there to choose from. Be sure to choose one – and go with it. It will make all the difference to your success.
LinkedIn Success Systems are business development systems for business growth and brand building.
Designed for businesses of all sizes – all sectors – by business development experts.
A combination of 30 years’ experience and many many clients has perfected these systems.
Easy to learn through a choice of learning methods to suit teams or you.
Come along to one of our free Events
https://www.b2bsuccesssystems.co.uk
Please connect with me Miles Duncan CEO & founder LinkedIn Success Systems
