Why do I need a great profile?

First Impression

Today your first interaction is most likely to be online and on LinkedIn.

First Impact – 4 seconds

You have about 4 seconds to engage.

Your profile needs to communicate credibility, professionalism, value, benefits and solutions. You most likely have a CV, job description or talk about how great your company is….no one is interested in this.

Engagement – the next 30 seconds

Poor profiles disengage.

Well designed and carefully constructed profiles engage and are aligned with your clients’ needs and wants. You need to make the next 30 seconds count.

Search Engines

There are 8 hotspots to place ‘’keywords’’ that potential prospects are using on search engines to find you. If you don’t have these hotspots covered your competitors will be found……. not you.

 LinkedIn Rich Resources

LinkedIn is not effective without a well-designed and aligned profile. This is your starting point and foundation. Build and nurture relationships and the rest will follow.

If my profile was fit for purpose – what would be the direct benefit

The 4 second window

Within 4 seconds you will have made a powerful impression both on an emotional and strategic level.

The 30 second window

The deeper dive – engagement cues will give you the best chance of being contacted.

Search Engine Rankings

With the right keywords in 8 places you will be found – not your competitors.

Value & Messaging Alignment

Your profile will be communicating in a short space of time the value and messaging the viewer needs to see quickly to give you a chance for contact.

Trust & Credibility

Demonstrate you are a trusted resource, an expert in your field and have validity.

 LinkedIn Algorithm

The algorithm will look at you (and activity) and work hard to find the right contacts for you.

Effective Business Development

You will have more success building your network with qualified prospects and extended 2nd degree reach, using connection protocols and relationship building techniques that lead to opportunities. Client retention and contact is effortless, whilst implementing a referral program is simple and effective.

Effective Marketing

Quickly build presence for your services and company. Your visibility will go from low to a level you are comfortable with, and your reach will be extensive and beyond your 1st degree connections

23m Opportunities

Yes, more than half the UK working population is on LinkedIn. A database gift.


It may start digitally when you are not around… so if you’re not there, make your LinkedIn profile do the heavy lifting and lay the ground work for a great relationship to nature and build on.

Half day Structure –  in a nutshell


Profile Audit; I will audit your profile based on the 18 steps to a perfect profile

This will be our bench mark

Targeting Exercise; you can’t build a profile without knowing your audience and what your goals are

On the day;

Start with the end – Review the rich resources of LinkedIn and how you will benefit from them

Give you my 18-step profile build hard copy manual (57 pages) for reference and take away

Work on each of the 18 steps for the perfect profile

Bonus; show you how to generate opportunities by implementing 3 activities;

The 6 X1 minute tasks you must do daily

The 3 weekly rituals

The 5 monthly investments

Post Workshop

Re audit your profile so you score a PASS

Job done! You are good to go!

If you need more information please visit https://b2bsuccesssystems.co.uk/profile-build-workshops and download the PDF


including all guides, work books, templates and pre- and post-profile audits £99 per person

(Payment is collected prior to the event and you will be emailed separately)


Edinburgh; The Dome, 14 George Street, Edinburgh EH2 2PF

Thursday 6th July 2017 8.30pm to 1pm

Book Edinburgh


Miles Duncan

CEO & Founder – LinkedIn Success Systems



LinkedIn Success Systems

LinkedIn Success Systems, was founded by Miles Duncan in 2008.

LinkedIn business development systems for business growth, marketing and brand building.

Designed for businesses of all sizes – all sectors – by business development experts.

A combination of 30 years’ experience and many clients has perfected these systems.

Easy to learn through a choice of learning methods to suit teams or you.



LinkedIn Success Systems is in no way associated with LinkedIn Corp. We are a third-party organisation helping companies and individuals to improve their performance of using LinkedIn through online training and face-to- face coaching. All trademarks recognised.