Why do I need a great profile?
First Impression
Today your first interaction is most likely to be online and on LinkedIn.
First Impact – 4 seconds
You have about 4 seconds to engage.
Your profile needs to communicate credibility, professionalism, value, benefits and solutions. You most likely have a CV, job description or talk about how great your company is….no one is interested in this.
Engagement – the next 30 seconds
Poor profiles disengage.
Well designed and carefully constructed profiles engage and are aligned with your clients’ needs and wants. You need to make the next 30 seconds count.
Search Engines
There are 8 hotspots to place ‘’keywords’’ that potential prospects are using on search engines to find you. If you don’t have these hotspots covered your competitors will be found……. not you.
LinkedIn Rich Resources
LinkedIn is not effective without a well-designed and aligned profile. This is your starting point and foundation. Build and nurture relationships and the rest will follow.
If my profile was fit for purpose – what would be the direct benefit
The 4 second window
Within 4 seconds you will have made a powerful impression both on an emotional and strategic level.
The 30 second window
The deeper dive – engagement cues will give you the best chance of being contacted.
Search Engine Rankings
With the right keywords in 8 places you will be found – not your competitors.
Value & Messaging Alignment
Your profile will be communicating in a short space of time the value and messaging the viewer needs to see quickly to give you a chance for contact.
Trust & Credibility
Demonstrate you are a trusted resource, an expert in your field and have validity.
LinkedIn Algorithm
The algorithm will look at you (and activity) and work hard to find the right contacts for you.
Effective Business Development
You will have more success building your network with qualified prospects and extended 2nd degree reach, using connection protocols and relationship building techniques that lead to opportunities. Client retention and contact is effortless, whilst implementing a referral program is simple and effective.
Effective Marketing
Quickly build presence for your services and company. Your visibility will go from low to a level you are comfortable with, and your reach will be extensive and beyond your 1st degree connections
23m Opportunities
Yes, more than half the UK working population is on LinkedIn. A database gift.
Relationships
It may start digitally when you are not around… so if you’re not there, make your LinkedIn profile do the heavy lifting and lay the ground work for a great relationship to nature and build on.
Half day Structure – in a nutshell
Pre-workshop;
Profile Audit; I will audit your profile based on the 18 steps to a perfect profile
This will be our bench mark
Targeting Exercise; you can’t build a profile without knowing your audience and what your goals are
On the day;
Start with the end – Review the rich resources of LinkedIn and how you will benefit from them
Give you my 18-step profile build hard copy manual (57 pages) for reference and take away
Work on each of the 18 steps for the perfect profile
Bonus; show you how to generate opportunities by implementing 3 activities;
The 6 X1 minute tasks you must do daily
The 3 weekly rituals
The 5 monthly investments
Post Workshop
Re audit your profile so you score a PASS
Job done! You are good to go!
If you need more information please visit https://b2bsuccesssystems.co.uk/profile-build-workshops and download the PDF
Investment
including all guides, work books, templates and pre- and post-profile audits £99 per person
(Payment is collected prior to the event and you will be emailed separately)
Registration
Edinburgh; The Dome, 14 George Street, Edinburgh EH2 2PF
Thursday 6th July 2017 8.30pm to 1pm
Miles Duncan
CEO & Founder – LinkedIn Success Systems
miles@b2bsuccesssystems.co.uk
07771-871-478
LinkedIn Success Systems
LinkedIn Success Systems, was founded by Miles Duncan in 2008.
LinkedIn business development systems for business growth, marketing and brand building.
Designed for businesses of all sizes – all sectors – by business development experts.
A combination of 30 years’ experience and many clients has perfected these systems.
Easy to learn through a choice of learning methods to suit teams or you.
LinkedIn Success Systems is in no way associated with LinkedIn Corp. We are a third-party organisation helping companies and individuals to improve their performance of using LinkedIn through online training and face-to- face coaching. All trademarks recognised.
