Members of the West Lothian Chamber of Commerce learned how they could use LinkedIn to grow their businesses at a special event held with LinkedIn Success Blueprint’s Miles Duncan.

Miles shared insights from his acclaimed training program and gave some examples of how SMEs are using LinkedIn to generate more clients, referrals and cultivate ‘go to’ expert status.

He told delegates that they could use the platform to promote their skills, people, products and services – but that the key to success is in building a value and trust economy.

One of the delegates said: “Miles showed where we have been going wrong as a business on LinkedIn.  I learned that we need to ensure that all of our staff profiles are demonstrating the core values of our brand.”

Another added: “The takeaways for us are that we could be using LinkedIn better and that it should play a key role in both our communications and business development strategy.”

Miles explained: “LinkedIn is perfect for SMEs. They can use it to communicate with their current customer base and implement a strategic approach to using the tools of the platform to grow brand awareness and to uncover new sales leads and business opportunities.”

Miles added: “I extend my thanks to the Chamber for inviting me to speak to the members and to share some of the insights from the LinkedIn Success Blueprint.”