LinkedIn Success Blueprint extend their thanks to Ian Pilbeam of The HR Dept Edinburgh & the Lothians for organising a fantastic event in the capital last week.

Miles Duncan was invited to speak at the Employers Seminar which was organised by the HR service firm in Edinburgh on Tuesday 8th September and shared some insights on how to use LinkedIn to generate more prospects, clients, referrals and ‘go to’ expert status.

Ian, who provides HR and employment support for SMEs, spoke to the delegates about educating staff on the use of social media and online networking platforms and stressed the importance of implementing a workable policy.

Ian explained: “We strongly encourage businesses to establish workable guidelines to ensure that they can implement a social media policy to ensure that staff understand how they should be using online platforms while representing their employers.”

He added: “We pride ourselves on giving local and personal HR advice and support that is tailored to each client to help them prevent people problems, and I urge any firms in Edinburgh and Lothians looking for a thorough and practical social media policy to contact us.”

Miles explained that many firms do not have a policy for the use of LinkedIn and said that this can sometimes cause confusion on what employees can or can’t do with connections on the online networking platform.

Miles said: “LinkedIn Success Blueprint strongly advise firms to implement a social media policy that covers the use of LinkedIn.

“Businesses should give clear guidelines that show how staff should represent the company and which empower them to communicate appropriately – so they can enhance their personal brand and represent the values of the company on LinkedIn”