“LinkedIn is all about building trust and credibility,”  Miles Duncan told the audience at the LinkedIn Breakfast Seminar on December 2nd.

Miles told the delegates, at the event held at the Edinburgh Training and Conference Venue, that LinkedIn can really help lawyers, accountants and financial service professionals to grow their business and expert status.

Miles explained: “LinkedIn is perfect for accountants, lawyers and financial services, as it provides them with a platform to demonstrate their expertise and to cultivate relationships.”

He said that LinkedIn is ideal for those working in professional services as it also helps them to keep in contact with their client base, make new connections without leaving the office and grow their ‘go to’ expert status.”

One of the delegates asked about how they should conduct themselves online and start building a network, as they were wary of social media.

Miles explained: “LinkedIn is not like social media – in fact it is the opposite – it is an online professional networking site and you must not act like you would do on Facebook or Twitter.  It is a really a great and underused tool for building trust and credibility and this is the real currency of LinkedIn.”

He added: “Nothing has changed – except for the technology – people buy people and accountants, lawyers and those working in financial services really stand to gain the most form adopting LinkedIn.  Just remember to act professionally, as you would if the person were directly in front of you.

“Take the time to nurture and build the relationship and it will pay off.”

One delegate said: “Miles shared some great strategies from the LinkedIn Success Blueprint that showed how to start building trust and credibility without making a connection and we will definitely be putting these into practice.”

Book your place at Miles’s next Complimentary Live Event by emailing him now and asking to be put on the early bird invite list (all live events in 2015 were over subscribed):

Glasgow; this will be in February 2016 and will most likely be at the Grand Central Hotel again

Edinburgh: this will be early April 2016  and will most likely be at the Edinburgh Training & Conference Venue again

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