Business professionals were shown how to use LinkedIn to effectively promote their skills, people, products and services at the event run by LinkedIn Success Blueprint in Glasgow on Wednesday.

Donald Munro explained how organisations of all sizes could benefit from learning how to integrate LinkedIn into their business development at the event which was held with Clydesdale Bank.

One of the delegates said that the seminar had completely changed her view of the platform and that she now understood that it was vital that her firm embraces LinkedIn.

She said: “Donald showed that people are currently looking at my profile and making a judgement about me and my business. I was shocked to learn that my profile is ranking higher in Google searches than our company website. I hadn’t taken the time to work on my profile and didn’t realise that this might be the first impression people experience of my business.”

She continued: “I learned that I have to create a profile that builds trust and credibility and that my current profile is probably damaging to my personal brand and to the reputation of my business.”

Donald explained: “You never get a second chance to make a first impression and people are making a judgement about you and your organisation based on your LinkedIn profile.

“It is your responsibility to ensure that you have a profile that’s optimised for search engines and that also attracts and engages your target audience.”

Donald added: “In the LinkedIn Success Blueprint, we show you a step-by-step approach to building a profile that really helps to build trust and credibility and that opens conversations that could lead to new business opportunities.”

All of the delegates who attended this LinkedIn training seminar in Glasgow will get access to our online Profile Health Check tool.  This tool shows how to avoid making some of the common mistakes that may be damaging your business and also gives some quick fixes you can implement today that will boost your performance on LinkedIn.