Just outside Edinburgh, Miles Duncan addressed members of the West Lothian Chamber of Commerce Breakfast Club at an early event at 7:30 am. The members learned how to effectively use LinkedIn for business development and packed in some networking, all before heading off to the office for a full work day.
LinkedIn is used by many UK professionals (almost 50%), yet many of them do not understand how to use the platform effectively. Instead, many assume that it is a social network like Facebook, or simply a place to post a CV or job role description. LinkedIn is much more powerful and with a few small but regular fixes (much like going to the gym), professionals can save time by making their LinkedIn profile work for them.
Some professionals argue that business development isn’t for them, yet these days it is incumbent upon all professionals to be in charge of their own business development and lead generation. LinkedIn turbo-charges this process but as Miles notes, there are common pitfalls that can damage your chances. An unflattering, unprofessional photograph, or failing to understand how Google picks up the words in your headline are both easy mistakes, but all too common.
During the Breakfast Club, Miles launched a LinkedIn Training course with the Chamber in 2017. Having understood more about using LinkedIn for business development during the morning, attendees were eager to find out how they could get involved.
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Miles Duncan, CEO & Founder of the LinkedIn Success Systems
A unique and effective business development system that shows you how to use LinkedIn.
