On 13th September 2016, attendees at The Dome in Edinburgh learned how to effectively promote their skills, products and services with expertise and insight from LinkedIn expert Miles Duncan.

The event was well-attended, with over 50 people from a range of organisations including freelancers, SMEs and corporate enterprises. There was a real buzz and excitement among the attendees who wanted to leverage LinkedIn as a business development tool and now understand that LinkedIn is the most under-utilised tool in the B2B sector.

Miles outlined how a LinkedIn profile is aligned with the target audience. In other words, the profile should be communicating that you—the individual or company—are the solution to your target audience’s problem. The biggest mistake people make when developing their LinkedIn profile is treating it like a CV or simply listing their job description.

The event was really enjoyable and the attendees (as well as Miles) learned a great deal. Those who want to give their LinkedIn profiles a boost can use the Profile Health Check tool to help identify weak areas in LinkedIn profiles, receiving suggestions of some quick fixes that can lead to immediate gains in business development.

The next complimentary sessions are at The Dome (Edinburgh) on Tuesday 22nd November 2016 and at Collobor8te (Glasgow) on Tuesday 15th November 2016. Register now through our events page page to reserve your space.